Social Entrepreneur: Conscious Companies | Benefit Corporations | Impact Investing

Routific uses AI to cut mileage and drive time by 20%-40%. Marc Kuo is the Founder & CEO of Routific. He is a routing expert with nearly a decade of experience in last-mile logistics. But he didn’t always work in logistics. “Being a fresh grad out of school, I just wanted to get into either management consulting or investment banking, simply because of its prestige,” Marc told me. “I was ambitious. I wanted to aim for something challenging. “Once I was in finance, I was on the equity trading floor for one of the investment banks in Hong Kong. It was a glamorous dream job. I was sitting on the fifty-first floor of one of the tallest skyscrapers in Hong Kong. But I just felt a little empty. I was quickly disenchanted by this glamorous job and the corporate life. “I wasn’t adding much value to society, using algorithms to move money from the retired pensioners to the rich bankers. I didn’t feel like it was value added to society.” After being on the job for a year, Marc decided to go back to what he stu