Social Entrepreneur: Conscious Companies | Benefit Corporations | Impact Investing

When Sustainability Isn’t Enough, with Mary Jane Melendez, General Mills

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Sinopsis

General Mills is blending regeneration and philanthropy to create impact. How do you feed a hungry world without destroying the planet? And, how do you do so in a way that is just and equitable? Agriculture and forestry activities generate 24% of greenhouse gas emissions worldwide. The world population will reach 9.7 billion in 2050. And, a growing middle class in emerging countries is straining our global food supply. Mary Jane Melendez is Chief Sustainability and Social Impact Officer for General Mills. She also serves as President of the General Mills Foundation. “It’s broader than philanthropy and broader than sustainability,” Mary Jane says. “It’s those two areas coming together to drive greater social impact.” General Mills is a leading global food company whose purpose is to make food the world loves. They are a 150-year-old company that is using their scale to produce more quality food while reducing their footprint. Regenerative Agriculture “Our work is rooted in the earth,” Mary Jane expl