Leaders Podcast

The pressures of leading one of the most historic sports bodies in the world | Rights re-packaging for new consumption habits| Adapting to the challenges that came with the pandemic.Appointment to View is a series from the Leaders Sport Business Podcast that features conversations with rights owners, broadcasters, creators and innovators at the epicentre of the shifting sports media landscape.The series will examine how sport is packaged, produced, consumed, distributed, and monetised.In the first episode, we heard from Bo Han, the US-based media entrepreneur and former Twitter executive who is reimagining search and discovery for sport with his new notification-based streaming app Buzzer.This week, our guest is the chief executive of one of the most historic and preeminent rights owner organisations in sport, the FA. Mark Bullingham succeeded Martin Glenn in the role of CEO at English football’s governing body in July 2019, having served as Glenn’s Chief Commercial Officer since joining the FA in 2016. He wa