Stand Out Life

A multi-million dollar business, an international brand, the journey through liquidation and beyond. That’s the story of Shoes of Prey. Jodie Fox grew up in Lismore, a country town in New South Wales, the daughter of a Sicilian mother and Australian father. Starting out in law she took a step into advertising (and a huge pay cut) before she found her feet at Shoes of Prey. A business that went from an idea tossed around at the beach by three friends to scrappy start-up to venture-backed global business with more than 200 staff, over $US 27 million in funding and legions of followers around the world. A business she devoted a decade of her life to; ended up closing the door in August 2018, it wasn’t until months later, in February 2019, that the company officially went into liquidation. Jodie has written about her experience - the highs and the bloody tough lows in her book Reboot: Probably More Than You Ever Wanted to Know about Starting a Global Business. Jodie shares what life is like navigating the