Two Reds Are Better Than One

Given the choice between continuing her academic studies at university and getting into the workplace, Ali began her working life on the bottom rung of a company selling garage doors.   After years of graft she became employee #1 in a three-person agency that was subsequently acquired by a global company - moving from a team of 4 to be one of 2,500 people worldwide overnight.   Ali learned her trade pioneering digital marketing before most of us even had a web site, educating companies like Britannia Building Society and Lloyds Bank way back in 2001 that there was more to marketing than direct mail shots and expensive print media.   She pioneered new marketing systems for clients such as Travelodge and MoneySupermarket, showing them how carefully planned and measured email campaigns could show predictable results and a positive Return on Investment.   A turning point came in 2009, when she started consulting for a small company with a new product for the orthodontic market in Europe - Invisalign.   When sh