Giving Back Podcast

Blake Canterbury is a social innovator, philanthropist, and social media expert. He is also the founder of Purposity, a text messaging service that allows you to give back to those who truly need it the most. On today’s episode, Blake discusses Purposity, how it helps our neighbours in need, and why it’s so easy (and addicting) to use.  Key Takeaways: [3:45] Why did Blake decide to create Purposity?  [7:20] With a simple click of a button, people can effortlessly help a charity and an organization out with their needs.  [8:45] It’s tough for a nonprofit because instead of working together, a lot of time they’re forced to compete with other nonprofits due to lack of resources.  [10:10] The beauty of Purposity is that you can see where your dollars go and how it directly impacts and helps an organization. [15:35] If you want a movement to have impact, it has to belong to the people who join it. [17:00] What happens if Purposity isn’t in your town or city currently? [19:35] Blake’s next step is to attract people