Giving Back Podcast

Greg Warner is the CEO and Founder of MarketSmart, a marketing software specifically catered to nonprofits seeking to raise more money for their charity. Greg takes a unique approach to how you can engage your donors in a meaningful and impactful way.  After feeling frustrated himself from giving to nonprofits and feeling like just a dollar sign, Greg created this software to help nonprofits really understand the best ways to make a connection.    Key Takeaways: [2:45] Who is Greg and why did he start MarketSmart? [4:20] Greg has seen organizations get as much as 300 to 1 ROI. Greg and his team personally aim for 100 to 1 ROI. [8:20] It’s important to create a collaborative atmosphere so that everyone can prosper.  [15:55] The reason why we’re here is to try and live with purpose and intent. [18:50] Greg explains his process and how he helps nonprofits. [24:35] What’s Greg’s book, Engagement Fundraising, all about? [35:30] You will always need fundraisers/ facilitators to help walk donors through your process