In The Ladies' Room With Dr. Donnica

For more information: www.lisalindahl.com Today’s guest is a visionary who’s pioneering invention launched a major industry & helped level the playing field in business & sports for millions of girls & women... including me and--if you’ve ever worn a sports bra--you too. Her new book tells the amazing story behind the creation of the Jog bra, an entrepreneurial victory for which she will be inducted into The National Inventors Hall of Fame in May 2020. As an inventor, Lisa is not a one-hit-wonder. In addition to inventing the sports bra in 1977, she patented a medical garment for breast cancer survivors in 2000. Unleash the Girls: The Untold Story of the Invention of the Sports Bra and How it Changed The World (and Me) takes us back to 1977 when women, whether they wanted to go to the gym, compete in sports, or jog had no protection against bouncing, chafing, sweaty breasts.  Lisa’s story takes us through the many challenges, ups and downs, and successes of launching a business by women for women