In The Trenches

Sean McCabe a Hand Lettering Artist & Type Designer based in San Antonio, TX, the founder of seanwes.com and the creator of Learn Lettering 2.0. Sean also hosts a podcast for creative entrepreneurs at https://seanwes.com/podcast/. In the past the past 10 years, Sean has used his business experience to grow and sell a computer repair business, run a profitable web design firm, and build and launch a phenomenally successful series of courses on hand lettering that have grossed six figures within 3 days of launching. What Sean McCabe and I talk about in this broadcast: How Sean moved from playing in a band to start his first company How Sean pivoted his company from computer repair to web design to hand lettering How Sean learned to strategically approach the growth and expansion of his business How Sean leveraged both physical and digital products, including creating a successful course Why Sean waited 2 years to build his first product The pros and cons of physical products The 80/20 approach to bal