In The Trenches

Matt Gartland is the founder of WinningEdits.com, a creative agency that helps authors with the development of their books, podcast and other products. Matt specializes in digital content development at the nexus of web technologies, business thinking, editorial strategy, storytelling, and modern publishing. What Matt Gartland and I talk about in this broadcast: How he created Winning Edits to be an intersection of good story telling and the digital experience How one of his biggest challenges has been clearly communicating the value of professional editing Matt talks about how the limits of his own time and the great demand for the work he was providing drove him to partner with other editors, who share his work ethic, to create Winning Edits He gives us a helpful explanation of the three editing phases Developmental Editing Line Editing Copy Editing Matt discusses how referrals are the primary way in which he brings in new business We talk about the hybrid nature of the publishing business, with