In The Trenches

Breanne Dyck is an author, learning strategist, and operations consultant. She helps microbusinesses (and their owners) make more money and have a bigger impact by applying the principles of adult learning in their digital course design. In this broadcast, Breanne Dyck and I talk about: How her experience taking courses as an entrepreneur led her to help other small business create amazing courses Breanne explains how your core promise to customers is at the intersection of what they think they want and what you, as the expert, know they need Why she recommends changing your perspective away from What do I want to teach? toward What do they want to do? Why Breanne thinks it is so important to listen and understand what your client thinks they want, even when we know better, and how to use that same language to talk to your client about what they need Two of the difficulties that content creators have that hold them back from being successful, including: Trying to create courses too early in their car