In The Trenches

Brennan Dunn is the author of “Double Your Freelancing Rate.” He’s a freelancer, author, blogger, podcaster and software developer. He’s been in and around the world of freelancing for around 7 years, starting with a side business and growing it into a successful agency. In this broadcast, Brennan Dunn and I talk about: How he was able to build a successful high-revenue agency How he would do things differently now if he were to build an agency including: Moving away from a one-and-out project model toward a recurring projectized model Streamlining products and projects Not trying to build a brick and mortar company Brennan explains how high end freelance work can be projectized when you have multiple clients who need the same service (revenues can be gained through licensing and offering clients on-going value) We discuss some of Brennan s tips for pricing and contract creation, such as: Remembering that clients spend money on solutions not your technical functions They are not paying you for what