In The Trenches

Rob Wormley is a content marketer and author. Over the past seven years, he has developed digital marketing strategies and content for best-selling authors, Hall of Fame speakers, and businesses all across the country. He currently works as the Head of Content Marketing for When I Work. In this broadcast, Rob Wormley and I talk about: How Rob s background in journalism has helped him become a successful content marketer. What WhenIWork.com is and how Rob creates content for small businesses. Why Rob only develops online content strategies quarterly. How Rob uses content creation as a tool to test strategies in real time. How Rob measures the success of the content that is created. How to develop high quality, actionable content and why it is the most effective marketing strategy. Why he does not create content that he can not promote. Why he thinks email out-reach is still effective. Rob s advice for being authentic, generating leads, and scaling over time. How to find Rob Wormley online: Website