In The Trenches

Tom Schwab is the founder of Interview Valet, a podcast booking service. So if you’ve ever wanted to get interviewed on a podcast, Tom and Interview Valet can help. In today’s conversation, Tom and I talk about the art and science of podcast - specifically in terms of how we can use podcasting to market and sell our products and services. First, we begin with the state of podcasting. This includes what's happening in the podcasting space right now, from the types of podcasts people are listening to, to how people are consuming podcast content, and more. Personally, I view podcasting as a subset of content marketing. Content marketing, as the name implies, is using content to get traffic, leads, and sales. For instance, if you're an author, you'd want to use content marketing to build an email list so you can grow your exposure and book sales. There are big changes happening in the content marketing landscape, including a big shift toward audio and video content in the form of podcasts and video consumption o