In The Trenches

Megan Reamer is the co-founder and CEO of Jackson's Honest, a healthy foods company. Megan and her husband Scott started Jackson's Honest as a way to share their son Jackson's story and the delicious snack foods they made for him. Jackson's Honest makes potato chips, tortilla chips and grain free puffs all cooked in organic coconut oil. Their son's autoimmune disease defined the types of foods he could eat and when they started addressing his disease through diet and nutrition in 2003, specifically a paleo and ketogenic diet, they couldn't find the foods they needed so they made them all from scratch. These delicious products were some of those foods. My main takeaway from my conversation with Megan was this idea of "Product-Channel Fit." It’s not something we talk about directly during the interview, but it’s something that is present in the way Megan has gone about marketing and selling her healthy snack food products. What I mean by Product-Channel Fit is that specific consumers want to