In The Trenches

In today's broadcast of In The Trenches, I sit down with author, content creator, brand strategist, and copywriter, Kayla Hollatz. Kayla, a professional copywriter, shares her journey from day job to self-employed. She shares the unavoidable struggles and enthralling successes that make her business what it is today, and shares her journeyfrom employee to entrepreneur.   In this broadcast, Kayla and I talk about:   How to get started with copywriting What does taking the leap from employment to entrepreneurship look like The power of copywriting How to stand out from the crowd in Copywriting Get focused on selling your personal brand Do what you do for your clients for yourself The wonders of word-of-mouth referrals Defining brand voice The area where people don`t spend enough time when defining their personal brand How to understand your current brand voice The area where we have the biggest opportunities The website pages with the most traffic How to make sure your copy fits with your overall