In The Trenches

In this episode, I discuss e-commerce cooperatives with Barth Getto, Owner of Empowery. Barth has an extensive background in marketing, and decided to put his skillset to use helping small businesses via Empowery. Empowery is a member-owned e-commerce cooperative that is focused on giving cooperative members a broad range of insight into the e-commerce industry, daily support, and key data that helps make pivotal e-commerce decisions. When you are a part of a cooperative, you have the knowledge of the cooperative at your fingertips.   Barth gives us an in-depth look at cooperatives with a focus on his e-commerce cooperative. Barth highlights why being a part of a cooperative is a powerful tool especially when you are developing your own e-commerce business.   In this broadcast, Barth and I talk about:   How cooperatives play a specific role in a segmented market Why Barth chose a cooperative model in this company How Barth´s company helps people selling products online How can you join Barth's network