In The Trenches

Travis Ketchum, founder & CEO of the contest-optimizing service Contest Domination, joins the show today. Since 2012, Travis’s software has allowed him to give businesses the tools to expand their email lists and create new customers through contest engagement.   Travis speaks about his entry into the world of contest marketing and the struggles of creating and promoting new software. He delves into advice for getting maximum engagement in contests and converting those contest participants into customers.   In this broadcast, Travis and I talk about:   Travis’s entry into the world of technology and business How Travis conceived a way to encourage contest engagement The investment necessary to get into software How Travis launched and initially promoted the contest software The pros and cons of working with affiliates The importance of designing contests with specific goals in mind Why choosing appropriate prizes for the contest audience is key How to bring in customers with activation offers