In The Trenches

Max Kolysh is a serial entrepreneur and investor. After graduating early from MIT with a degree in Computer Science, Max co-founded Zinc.io, a 15 person startup in San Francisco, California, which now powers tens of thousands of e-commerce companies around the world.   During today’s conversation with Max, we zoom in on his entrepreneurial journey and how he grew his startup to $6 million in revenue. We also dive into what being a part of a startup incubator environment is really like. My big takeaway from today’s conversation is specifically on the aspect of user acquisition and customer acquisition. We discuss how Max thinks about acquiring new customers by leveraging their existing customer base to grow their platform through influencer marketing.   In this broadcast, Max and I talk about:   What is Max’s founder story How did Max learn about Y Combinator and what was that process like Did Max’s startup idea change while going through Y Combinator How did Max define the metrics their team wanted