Fruitnet
Fruitbox 10 – Keep calm and carry on advertising
- Autor: Podcast
- Narrador: Podcast
- Editor: Podcast
- Duración: 0:15:30
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Sinopsis
Barbara Galli, global marketing and communication lead at Chiquita Brands International, explains how one of the world's top consumer brands has managed to repurpose a major marketing campaign and adjust its advertising spend in order to maintain its connection with consumers during the coronavirus crisis. Hosted by Chris White in London, Fruitbox was launched in March 2020. Already, thousands of listeners from across the global fruit and vegetable business are tuning in twice a week to hear its keynote interviews and expert analysis. Produced by Fruitnet Media International, the show is essential listening for everyone in the fresh produce industry. To find out how you can tell your story on Fruitbox, email chris@fruitnet.com To learn about sponsorship and advertising opportunities, email advertising@fruitnet.com