Fruitnet

New Zealand might appear far away from the action when it comes to business, markets and consumers, but the country’s hugely successful kiwifruit brand Zespri has managed to make itself a central feature of the global fresh produce business in spite of that remoteness. Now more than ever, it seems, the recently relaunched brand is bringing a message of health to consumers all across the globe. Speaking exclusively to Fruitbox, chief executive Dan Mathieson explains how the company’s links with an international supply base have given it a head start in tackling coronavirus, and how it has been able to refocus its healthy eating message around Vitamin C to online shoppers. Hosted by Chris White in London, Fruitbox now attracts a big audience across the global fruit and vegetable business that tunes in twice a week to hear exclusive interviews and expert analysis. Produced by Fruitnet Media International, the show is essential listening for everyone in the fresh produce industry. To find out how you can tell