Fruitnet

Monica Bratuti of New Zealand-owned fresh produce marketing business Turners International explains how avocados’ versatility, combined with a relative lack of market penetration in some of the world’s major consumer markets, means there is still ample room for growth in sales worldwide. “It’s not only that it’s a healthy fruit, but it’s also a very generous fruit that allows you to never stop learning new ways to eat it or drink it or use it,” she comments in the latest episode of Fruitbox. When it comes to potential market growth, she says, future expansion for the avocado category will definitely be seen in parts of Asia, Europe and the Middle East. But there are some clouds on the horizon, not least because of apparent oversupply at certain times of the year. Hosted by Chris White in London, Fruitbox now attracts a big audience across the global fruit and vegetable business that tunes in twice a week to hear exclusive interviews and expert analysis. Produced by Fruitnet Media International, the show i