Fruitnet

Alk Brand is the chief executive officer of South African company Westfalia, the world’s largest avocado grower and a major supplier of several different kinds of fresh fruit. Giving his first interview in his new role, Alk talks exclusively to Fruitnet’s Chris White about the recent spike in sales of avocados, the company’s plans to expand its production worldwide, the potential for further growth in demand as consumer interest in healthy eating rises, and the need to keep improving when it comes to environmental sustainability and ethical sourcing. Hosted by Chris White in London, Fruitbox now attracts a big audience across the global fruit and vegetable business that tunes in twice a week to hear exclusive interviews and expert analysis. Produced by Fruitnet Media International, the show is essential listening for everyone in the fresh produce industry. To find out how you can tell your story on Fruitbox, email chris@fruitnet.com. To learn about sponsorship and advertising opportunities, email adverti