Fruitnet

Chris Groot is produce chain manager at breeding company Enza Zaden, one of only a handful of companies around the world that is developing the vegetables of tomorrow. As he explains in the latest edition of Fruitbox, Fruitnet’s series of conversations with leading members of the international fresh produce business, the outlook for these companies looks bright, especially with more and more consumers seeking out healthier and more nutritious diets. However, there are major challenges too in creating new products to satisfy that demand. In particular, developing new varieties that meet the requirements of consumers, retailers and growers alike means the whole process is far more complicated these days. Hosted by Chris White in London, Fruitbox now attracts a big audience across the global fruit and vegetable business that tunes in twice a week to hear exclusive interviews and expert analysis. Produced by Fruitnet Media International, the show is essential listening for everyone in the fresh produce indus