Fruitnet

Tonie Fuchs is a firm believer in the power of premium. As managing director of South Africa’s Capespan Group, he says a commitment to top-quality products and the best levels of service is the right way forward as the company attempts to sustain growth in fruit markets all across the world. “We want to be important to a few customers and not just go and dump volumes of produce in those markets, because we’ve also seen how quickly those markets can turn against you when an industry and a certain supply region just goes and dumps a load of product into those markets,” Fuchs comments in the episode of Fruitbox, Fruitnet’s series of conversations with fresh produce industry leaders. “For us it’s [about] very selective, premium customers with whom we can build a long-term relationship from multiple supply regions in a wider basket of fruit.” Hosted by Chris White in London, Fruitbox now attracts a big audience across the global fruit and vegetable business that tunes in twice a week to hear exclusive interview