Fruitnet

How has Covid-19 changed our attitudes as consumers? And what will happen next as a result? Two hugely important questions for any company, but especially so for those involved in the fruit and vegetables business, which has seen massive spikes in demands as well as severe shocks to some of its supply chains as a result of the pandemic. Ben Page, chief executive of leading consumer research firm Ipsos Mori, says he believes the pandemic has massively changed behaviour all over the world, although it remains to be seen how consumer values will be altered in the longer term. "I think you've got that greater interest in health, which is not surprising in a global pandemic," he tells Fruitnet's Chris White during the latest episode of Fruitnet's conversation series Fruitbox. "And I think the big thing for many of the brands we work with in the FMCG space is a consumer need for reassurance, familiarity, and security." In addition, Page explains, there has been a massive rise in the number of people wanting to