Fruitnet

Shopping for fruit and veg may soon be a whole lot easier if Amazon’s much-heralded ‘just walk out’ technology becomes a common feature of grocery retailing. The ecommerce giant opened its first (and indeed second) Amazon Fresh store outside North America in London earlier this month. But what are the implications of this new venture for the way we will shop for food in future? Retail journalist Miya Knights says the difference is primarily about the shoppers themselves. “It takes the labour away from the customer in terms of having to queue, pick your own goods, bag your own goods, scan them in some cases, then pay for them yourself.” What’s even more revolutionary, she argues, is the technological barrier to entry. “Amazon has kind of said it will pick and choose who it allows into the store, because you have to download the Amazon Fresh app and download a barcode to gain entry. I don’t there are that many retailers who would open a store and then say it’s not open to everybody.” Knights is director and