Fruitnet

For Gilad Sadan, the term ‘box fresh’ has a real resonance. Not just for the fruit and vegetable products housed in the carefully designed packaging his Melbourne-based consultancy Navi Co Global helps to create, but for all kinds of consumer goods – including a newly delivered pair of green Adidas trainers (“sneakers!”) made from recycled materials. And in a world where environmental concerns mean that packaging’s place in the global supply chain is under more scrutiny than ever, the word ‘sustainability’ also has added significance for Sadan. As he explains in the latest episode of Fruitnet’s conversation series Fruitbox, buying things that are marketed as sustainable – be it fresh produce or indeed footwear – has emerged over as a way for people to show support for something they believe to be important. “I think what we’re seeing now is that sustainability is becoming something that consumers are talking about and engaging with, or they want to do the right thing as far as they are concerned,” he says.