Fruitnet

Experience, instinct, maybe even just gut feeling – all of these things play an important part in helping fresh produce companies make strategic decisions. But in a world where computers are able to collect and even interpret an increasing volume of potentially useful information relating to almost every single link in fruit and vegetable supply chains, perhaps nowadays a more analytical, data-focused approach to business makes more sense. Giles Barker is chief executive of KisanHub, a company that has developed data analysis software specifically for the fresh produce sector. As Barker explains in the latest episode of Fruitbox, this platform allows produce companies to collect their data in one place and to analyse it, which apparently helps them boost their margins and improve relationships with customers. “Fresh produce has been lagging behind other industries and I think it’s time to move it forward,” he says. But the idea isn’t to replace the expertise that lies in the people who run fresh produce c