Chicago Camps Podcast

Chicago Camps interviews Margot Bloomstein, Principal at Appropriate, Inc. and author of Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Engagement. Margot is also a Speaker Mentor at Speaker Camp Boston on October 11th, 2014. ========== About Margot Bloomstein Margot is the author of Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Engagement (Morgan Kaufmann, 2012) and principal of Appropriate, Inc., an independent brand and content strategy consultancy based in Boston. She crafts brand-appropriate user experiences to help retailers, universities, and other organizations engage their target audiences and project key messages with consistency and clarity through both traditional and social media. Advertising and interactive agencies as well as large corporations turn to Margot to help grow their content strategy practices. Over the past decade, she's had a hand in shaping corporate social responsibility efforts at Timberland, content for alumni relatio