Chicago Camps Podcast

This podcast features Donna Lichaw, author of The User's Journey, and her presentation, “Making Moonshots” from the design leadership conference Prototypes, Process & Play on August 10th, 2017. Prototypes, Process & Play presentation podcasts are sponsored by Balsamiq - with Balsamiq Mockups, anyone can design great software. Donna Lichaw - Presentation Author of The User's Journey Donna Lichaw is the author of The User’s Journey: Storymapping Products That People Love. Through her writing, speaking, and much loved Storymapping Workshop, Donna guides startups, non-profits, and global brands in optimizing their digital products and services by providing them with a simplified way to drive user engagement. Utilizing her ‘story first’ approach, she helps organizations define and refine their value proposition, transform their thinking, and better engage with their core customers. Prior to her career in technology, she refined her talent for storytelling and narrative development as an award-winning docum