Investing In Cannabis

On this week’s new episode, Brandon welcomes our good friend Joyce Cenali, COO + Partner at Big Rock to the show! Big Rock Partners is one of the top investors in the cannabis space with investments in brands such as Cannacraft, Henry’s Original, Sava, Vertosa, and High Times. With their extensive list of high level brands they’ve invested in, we’ve dubbed them the “Brand Hunters”. Joyce is an industry veteran herself and has been instrumental in building the Big Rock portfolio into the powerhouse it is today. You’ll learn a ton as Brandon and Joyce dive deep into the continuing shift of VC to PE in the cannabis industry, why distressed assets are becoming big business, and how the public cannabis market meltdown + widespread layoffs have shifted risk appetites across the space. Learn from one of the coolest people + top investors in the space, Joyce of Big Rock! Tune in, listen up, and get acquainted! Support for this episode comes from Balanced Advisor. Whether you’re a founder struggling to raise capital