Investing In Cannabis

Building a CBD Company & Setting your Brand Apart with Melissa of Reed's Remedies

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Sinopsis

On this week’s awesome new episode, Brandon chats with CEO Melissa Parker of Reed’s Remedies about the wild world of CBD and how to build a strong brand in a crowded space. Melissa came into this business, like many founders, from a point of personal passion and self-care. She dealt with and suffered from a number of health issues, and was creating her own formulations to self-medicate for over a year. After much trial and error, plus feedback from friends/family, Melissa launched Reed’s in 2018 to share her products with others. Learn how she built her suite of high-quality, unique products with a very small team. Her products include feelings and effects like “Sleep”, “Calm”, “Relief”, and even “Desire”. Reed’s products were also finalists at the Natural Products Expo in the CBD/HEMP product category. Brandon and Melissa dive deep into the staggering impact that COVID-19 has had on her business and her suppliers, the issues with bringing new products and marketing campaigns to light in this environment, and