How To Succeed Podcast

What if Sandler Training wasn’t about sales, management or customer service? What if it wasn’t even about communication skills or learning how to succeed? What would it be about? Could it be about changing or even saving lives? At Sandler, we talk a lot about finding and fixing pain. Sometimes pain is physical and real, and sometimes is emotional or even imagined. But what we know for sure is that PAIN is a very strong motivating force, and most people will do anything to relieve it. That’s why we learn questioning strategies like the Pain Funnel, a proven set of questions designed to help people realize and deal with their pain. Most of the time in sales, we uncover surface problems or business reasons, but sometimes it is personal and emotional. And that is when it is real pain. We recommend you memorize the Pain Funnel questions because the right questions might save your life or someone else’s… This is a true story from one of our clients. “I got a text message yesterday from my children’s mother saying s