Positive Productivity With Kim Sutton

“You don’t get trademark rights through the trademark registration process. The way the trademark laws work, is just by using a word or phrase in your business, you automatically get common-law trademark rights to it.” - Joey Vitale Does legal jargon confuse the heck out of you? Do you wonder if you need a LLC to trademark any pieces of your business? If you answered ‘yes’ to any of the above, this is the episode for you! Kim Sutton and Joey Vitale, the owner of Indie Law, dive into a yawn-free, easy-to-understand conversation about protecting our businesses assets. You’ll hear about Kim’s own struggles in her business, how many business owners assume (and act) incorrectly, and the truth about trademarks. Highlights 07:44 Becoming a lawyer 10:20 Contracts 12:20 Pre-call questions 15:15 Mutual integrity 19:31 The legal stuff businesses should do 21:27 To LLC or not 23:08 Co-mingling assets 29:50 Getting to the heart of trademarks 43:37 What can you trademark? 50:24 Figuring out the time levers Check out my web