Pro Church Podcast With Brady Shearer

http://prochurchtools.com/182 - Everything you do and say as an organization is crafting a brand. So what is your church trying to say to the world? And are you succeeding? Barbara discusses the brand discovery process.  What's In This Session? Don’t worry - we’re all just winging it (10:53) Finding the intersection between form and function (15:22) The 3 types of questions you need to ask to make a creative project successful (18:35) Identifying your church’s target audience (and why pastor’s hate this question) (22:58) Moving beyond empty mission statements (26:43) 2 favorite questions to ask during the discovery process (30:55) Developing a persona avatar for your church (33:45) Show Notes & Resources Mentioned Word Revolution 4:12 Lab Church Communication Strategies Davis and Sanford Provista 7518B Tripod Storytape 3 Instant Takeaways You are a pioneer. The world of church comm. and social is so new and we're all discovering it together. If you are endeavouring to tackle this digital world - be