Profitable Farmer

In our estimation, less than 5% of farming families have documented, accurate and meaningful family and business plans. In this episode, I speak with Farm Owners Academy (FOA), Farm Business Coach, David ‘Westy’ Westbrook about the importance of strategic planning and the method FOA recommend in making our farm business plans compelling, actionable and highly effective.   As Westy and his family embark on their FOA National Farm Client Tour over 12 months, and as they visit and support over 100 of our farming clients on this specific process, I saw it as perfect timing to dig a little deeper on: why planning is important; what makes up a world-class strategic plan; how to keep it from collecting dust in a cupboard somewhere; how to bring it to life; how to use it as a core leadership tool in aligning and inspiring your team to greater levels of achievement; and how this can enrol powers greater than you to see you achieve more in life than you can imagine. Becky and Westy have been stand-out client