Brand Badasses

Your heart and your head determine your business (and brand) direction. If you force yourself to take action and do the work, behaviors will change and you will begin to see the results. “If your internal treatment of your ideal customer…is just as consistent and strong as the brand you developed in the beginning…and your heart and your head are still in it, creating the habits to carry that through…those are the businesses that succeed.” "Your brand is one of your most valuable assets." Topics Discussed in this Episode: Three elements contribute to small business brand success Your heart (passion) Your head (commitment) Your habits (action) Communicate each of these elements to your customers and your team: In-person External promotion Internal education Resources Discussed in this Episode: Sparking Creativity Other Resources: 4 Quadrants – Brand Consistency Meter https://blazeexperts.com/wp-content/uploads/BrandBadasses-Ep4.mp3 Episode 4 – Small Business Brand