Brand Newsroom

The BNR team looks at how brands use humour to interact with their customers on social media. Is it ever a good idea? Or can it spectacularly backfire? And, sometimes, are brands perhaps using humour in the hope they will “go viral”, rather than focusing on first marketing principles and giving customers the good service they expect? You can view the show notes here: lushdigital.com/bnr103-humour-social-media-going-viral/