Listing Bits

The Beauty of Automation Renwick Congdon, CEO of Imprev, talks Trends and Tech in Real Estate Marketing

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Sinopsis

Renwick Congdon is the CEO and founder of Imprev Inc., a trend-setting marketing technologies company based in Seattle. He began his career in the 1980’s as a top-producing loan officer, helping the agents he worked with create personalized marketing fliers and eventually developing software to automate the process. A serial innovator, Congdon went on to write code for the PC and Mac desktop software program Flyerware, which instantly created personalized real estate flyers for agents and brokers. In 2000, he built Imprev in his garage (literally!), and the company has flourished. Imprev designed the first Enterprise marketing technology solution for real estate brokerage firms, the first multilingual real estate marketing application, the first private-label Marketing Center for a leading franchise, and helped to pioneer MLS integration for automated, data enabled marketing materials. No real estate marketing technology corporation works with more agents or brokers. An authority in the industry, Congdon spea