Art Of Mortgage Marketing

The mortgage industry is filled to the brim with hopefuls. How can you make sure you stand out from the crowd? How can you offer a ‘wow’ factor that separates you from those offering the same, run-of-the-mill services as everyone else? On this episode, I’m sharing how to wow top dog Realtors to become their exclusive lender.     You can’t afford to be normal or average. We are in the business of fascination and being extraordinary and remarkable. -Doren Aldana   Takeaways  Lead with unique value. Make sure you’re offering something different to the Realtors you approach. Inside their pain is your opportunity for gain. Diagnose before you prescribe. Before you can offer anything to a Realtor, make sure you’re listening to their concerns. Then you can provide them with a tailor-made solution. Diversify your activities and talents. Don’t rely on any one thing for success. You need to have as many skills to offer as possible.    At the start of the episode, I explained why it’s crucial to have