Art Of Mortgage Marketing

A lot of loan officers dread reaching out to Realtors because they’re under the impression that Realtors instinctively hate dealing with them. How can we stop acting like the average loan officer Realtors abhor, and start flipping the script? Should we be less selective or is being too inclusive harming our chances? In this episode, we discuss how to stand out from the pack of average loan officers Strive to come across as a welcome guest, rather than an annoying pest. - Doren Aldana Takeaways  Stop being a loan leech. Realtors can tell when we’re approaching them looking for business without anything to offer in return. Make sure Realtors know we’re coming to give, not just get. Offer value by showing Realtors how they can make more money. If we show Realtors how they can get more business, they’ll see us as valuable.  Make Realtors feel special by offering them exclusive benefits for working with you. By being more exclusive, we boost our profile and instantly become more attractive. In thi