Art Of Mortgage Marketing

One of the biggest challenges mortgage pros experience is creating a healthy pipeline of leads without breaking the bank. Previously, Facebook has generally been the best way to do this, but that’s rapidly changing to our disadvantage in some markets. What are the benefits of using Google Adwords to generate leads? Why are Adwords leads more motivated and likely to take action?  On this episode, mortgage originator, entrepreneur and media buyer, Brian Diez, shares how he "Cracked the Adwords Code" to generate better quality, more motivated leads at a fraction of the cost. Change in the marketplace means there is opportunity for those prepared to adapt. -Brian Diez   Takeaways  When market changes happen, our success will be defined by our willingness to adapt.  Google allows us to channel pre-existing demand. With Facebook advertising, we’re spending money to create demand.   The first step to generating leads on Adwords is building an authority site, a website other sites are linking back to.