Art Of Mortgage Marketing

Many mortgage officers are frustrated from not getting results, and it’s because they are reliant on the wrong methods. What are some of the flaws of cold calling? Why do we waste time when we approach the wrong agents, and how do we target the right ones instead? On this episode, I have a conversation with recognized mortgage industry leader, speaker, coach and the founder of Mortgage Coach, Dave Savage. We talk about tactics and strategies to generate more loans without cold calling.    If you don’t have a marketing system, you will have to cold call. -Doren Aldana     Takeaways  If you use the typical methods, all you will get is apathy and arrogance from agents who are tired of hearing the same things.  It takes the same amount of time to attract a top dog and a bottom feeding Realtor with no business, so there’s no need to waste time on the wrong people.   The most potently profitable activities any mortgage professional can do is contacting top producing agents and booking appointments and c