Art Of Mortgage Marketing

Every loan officer wants a business that is stable, systems-driven, and allows them to work with the best people. The problem is, through mistakes and the wrong methods, they end up stepping over dollars to pick up dimes.    Right under our noses are business pillars that take us away from the drudgery of cold calling the same unenthusiastic agents all the time.    We want a business that can work and generate income when we’re not working, and a way for us to achieve that coveted top-of-mind awareness.   The good news is, this is all within reach if we push the pedal on the right things. What is the shortest path to quality leads? How can we create content that takes us from chasing mediocre clients to attracting all-stars? In this episode, I share how to generate business by focusing on the assets that are already working in our favor.       The shortest path to the cash will always be inextricably linked with attracting clients, not chasing them. -Doren Aldana       Takeaways    Why we should