Art Of Mortgage Marketing

Growing our purchase pipeline without making a ton of cold calls may sound too good to be true, but that’s only because we’ve become used to doing it the hard way.   Most LOs are so accustomed to begging Realtors for their business that the thought of doing it any other way seems downright audacious, but it doesn’t need to be. When we channel our efforts into working smarter, not harder, breakthrough becomes reality.   What can we do to flip the script on Realtors and get them to ask us for business? Is it truly possible to partner with top dog agents who bring us better deals without calling the same 40 Realtors every Monday?   In this episode, I’m sharing the 3 steps that guarantee purchase pipeline growth.   Work with people who have the highest capacity to send you the most business, the most often. -Doren Aldana     Takeaways  Why we need to stop wasting time working with mediocre agents:   A lot of the time, we end up working harder than we should because we’re partnered with bottom feede