Brand Perfect
Stunt advertising
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:07:08
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Sinopsis
The ice-bucket challenge was just the latest in a long line of stunt-led ad campaigns that have been supercharged by social media. In this essay read by Kathryn Ayres, advertising journalist Eliza Williams traces their development…
