Spiritual Entrepreneur

In this episode, Devi chats with Jeffrey Shaw about “Speaking the Secret Language of Your Ideal Customers”. Having a keen eye isn’t just for what one sees, but also for what one senses. Having been one of the most sought after portrait photographers in the U.S. for more than three decades, Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language. Jeffrey is host of the popular business podcast Creative Warriors, a nationally acclaimed keynote speaker, a business coach for entrepreneurs, and author of the bestselling book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible. Devi and Jeffrey discuss: The story of how Jeffrey went from having a failing photography business to a highly successful one Lingo and why it is critical to your success Knowing your ideal customer's values How defining your ideal customer begins with you The powerful question of “Who will love that?”