Hidden Forces

In Episode 103 of Hidden Forces, Demetri Kofinas speaks with cultural psychologist Michele Gelfand, who argues that the world’s cultures can be classified into two categories by virtue of their norms. She offers a lucid explanation of how and why cultures become tight or loose, outlining their different societal attitudes. This episode is full of eye-opening insights for development professionals, policymakers and those working in international business.  According to Gelfand, tight cultures have a large number of social norms that enforce order and conformity and tend to evolve in nations that face many natural and human-made threats. Loose cultures, on the other hand, have more lenient norms and tolerate a wider array of behaviors. They generally face fewer chronic threats – but may tighten up temporarily in the event of an acute threat. Furthermore, says Michele, tight and loose cultures each have advantages and disadvantages and it’s possible to modify a nation’s norms in order to address protracted socia