Hidden Forces

In Episode 201 of Hidden Forces, Demetri Kofinas speaks with Wall Street Journal automotive and technology reporter Tim Higgins, about his new book “Power Play,” which chronicles the incredible and chaotic rise of Tesla and its controversial CEO Elon Musk. In the first part of their conversation, Tim and Demetri discuss the origin story of Tesla all the way up until the successful launch of the Model S: a truly remarkable achievement that came during a time when Americans were desperate to find something in their economy to feel hopeful about. Unfortunately, the success that Tesla enjoyed during that period was not something the company would be able to replicate and this is what most of the second half of this conversation is spent discussing. The two examine the difficulties that Tesla faced after the deployment of the Model S, why it faced those challenges, how management and the board dealt with them, and the stunning disconnect between the public’s perception of Musk as a “Tony Starkian innovator” and pl